Have a good URL format

Why does it matter?

A good URL format clearly tells users and search engines what the page is about, even if the page does not set a page title. The URL format can also affect search engine rankings and how well search engines can analyze the content on a website, especially if the URL includes keywords.

Best Practices

The best URLs are short, relevant, and easy for humans to read. The URL alone should give website visitors a good idea of what the web page content will be about. It is also best to use hyphens to separate words to improve readability. No underscores, spaces, or other characters should be used. It is also best to use lowercase letters. URLs with uppercase letters can look like duplicate pages. It is also best to avoid query parameters or dynamic information in the URL because each possible query or URL can look like duplicated content to search engines, and search engines generally penalize websites with large amounts of duplicated content.