{"id":16644,"date":"2019-02-05T13:05:46","date_gmt":"2019-02-05T18:05:46","guid":{"rendered":"https:\/\/www.boldgrid.com\/support\/?p=16644"},"modified":"2020-03-12T14:39:21","modified_gmt":"2020-03-12T18:39:21","slug":"add-schemas-to-improve-seo","status":"publish","type":"post","link":"https:\/\/www.boldgrid.com\/support\/boldgrid-easy-seo-plugin-product-guide\/add-schemas-to-improve-seo\/","title":{"rendered":"Add Schemas to Improve SEO"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<?xml encoding=\"utf-8\" ?><html><body><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15513\" src=\"https:\/\/www.boldgrid.com\/support\/wp-content\/uploads\/2018\/09\/boldgrid-easy-seo-horizontal-image.png\" alt=\"\" width=\"800\" height=\"72\" srcset=\"https:\/\/www.boldgrid.com\/support\/wp-content\/uploads\/2018\/09\/boldgrid-easy-seo-horizontal-image.png 800w, https:\/\/www.boldgrid.com\/support\/wp-content\/uploads\/2018\/09\/boldgrid-easy-seo-horizontal-image-300x27.png 300w, https:\/\/www.boldgrid.com\/support\/wp-content\/uploads\/2018\/09\/boldgrid-easy-seo-horizontal-image-768x69.png 768w, https:\/\/www.boldgrid.com\/support\/wp-content\/uploads\/2018\/09\/boldgrid-easy-seo-horizontal-image-250x23.png 250w, https:\/\/www.boldgrid.com\/support\/wp-content\/uploads\/2018\/09\/boldgrid-easy-seo-horizontal-image-550x50.png 550w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>We&rsquo;ve covered many <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.boldgrid.com\/support\/boldgrid-easy-seo-plugin-product-guide\/free-seo-tools\/\">online SEO tools<\/a><\/span>&nbsp;to help you make the most out of <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.boldgrid.com\/support\/boldgrid-easy-seo-plugin-product-guide\/\">BoldGrid Easy SEO<\/a><\/span>. A more advanced web design technique to improve your online presence is to add a schema to your website. Schemas, developed at <span style=\"text-decoration: underline;\"><a href=\"https:\/\/schema.org\/docs\/schemas.html\">Schema.org<\/a><\/span>, allow search engines to easily gather specific information to display separately alongside search results. You can create different schema types for people, organizations, events, creative works, and more.<\/p>\n<p>For example, below we searched for WordPress in Google and received results, reputable images, and a Wikipedia summary.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.boldgrid.com\/support\/wp-content\/uploads\/2019\/02\/dd21633a-c552-41db-813c-971f9e4e1ba6_google-schema-wordpress.png\" alt=\"\"><\/p>\n<p>Below we cover how to add a person schema using the <span style=\"text-decoration: underline;\"><a href=\"https:\/\/wordpress.org\/plugins\/insert-headers-and-footers\/\">Insert Headers and Footers<\/a><\/span>&nbsp;WordPress plugin to add code to the WordPress header code.<\/p>\n<h2 id=\"create-schema\">Create Schema<\/h2>\n<ul>\n<li>Visit the <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.schemaapp.com\/tools\/jsonld-schema-generator\/\">Schema App online tool<\/a><\/span><\/li>\n<li>Choose the <span style=\"font-weight: bold;\">Person<\/span>&nbsp;schema type<\/li>\n<li>Fill in important information<\/li>\n<li>Click <span style=\"font-weight: bold;\">Test Markup<\/span><\/li>\n<li>If the <span style=\"text-decoration: underline;\"><a href=\"https:\/\/search.google.com\/structured-data\/testing-tool\">Google Structured Data Testing Tool<\/a><\/span>&nbsp;shows no errors, <span style=\"font-weight: bold;\">Copy to Clipboard<\/span><\/li>\n<\/ul>\n<h2 id=\"insert-schema\">Insert Schema<\/h2>\n<ul>\n<li>Install and activate the <span style=\"font-style: italic;\">&ldquo;<\/span><span style=\"font-style: italic;\">Insert Headers and Footers<\/span><span style=\"font-style: italic;\">&ldquo;<\/span>&nbsp;plugin<\/li>\n<li>Click <span style=\"font-weight: bold;\">Settings &rarr;<\/span>&nbsp;<span style=\"font-weight: bold;\">Insert Headers and Footers<\/span><\/li>\n<li>Copy the Schema App code in the Header section.<img decoding=\"async\" src=\"https:\/\/www.boldgrid.com\/support\/wp-content\/uploads\/2019\/02\/5922e287-96d2-4ed9-a6ad-47d6c13f60c2_wp-insert-headers-and-footers-musician-schema.png\" alt=\"\"><\/li>\n<li>Click <span style=\"font-weight: bold;\">Save<\/span><\/li>\n<li>Test your website schema with the <span style=\"text-decoration: underline;\"><a href=\"https:\/\/search.google.com\/structured-data\/testing-tool\">Google Structured Data Testing Tool<\/a><\/span><img decoding=\"async\" src=\"https:\/\/www.boldgrid.com\/support\/wp-content\/uploads\/2019\/02\/2ed77521-f968-4884-82a3-f64db75bc4fc_google-structured-data-testing-tool-musician.png\" alt=\"\"><\/li>\n<\/ul>\n<p>Companies should choose the <span style=\"font-weight: bold;\">organization<\/span>&nbsp;type and musicians should choose <span style=\"font-weight: bold;\">music group <\/span>as shown in the example above.<\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"<p>We&rsquo;ve covered many online SEO tools&nbsp;to help you make the most out of BoldGrid Easy SEO. A more advanced web design technique to improve your online presence is to add a schema to your website. Schemas, developed at Schema.org, allow search engines to easily gather specific information to display separately alongside search results. You can [&hellip;]<\/p>\n","protected":false},"author":215,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"bgseo_title":"","bgseo_description":"","bgseo_robots_index":"index","bgseo_robots_follow":"follow","footnotes":""},"categories":[275],"tags":[666],"class_list":["post-16644","post","type-post","status-publish","format-standard","hentry","category-boldgrid-easy-seo-plugin-product-guide","tag-best-practices","feature-type-free","experience-level-intermediate"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.boldgrid.com\/support\/wp-json\/wp\/v2\/posts\/16644","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.boldgrid.com\/support\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.boldgrid.com\/support\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.boldgrid.com\/support\/wp-json\/wp\/v2\/users\/215"}],"replies":[{"embeddable":true,"href":"https:\/\/www.boldgrid.com\/support\/wp-json\/wp\/v2\/comments?post=16644"}],"version-history":[{"count":3,"href":"https:\/\/www.boldgrid.com\/support\/wp-json\/wp\/v2\/posts\/16644\/revisions"}],"predecessor-version":[{"id":16651,"href":"https:\/\/www.boldgrid.com\/support\/wp-json\/wp\/v2\/posts\/16644\/revisions\/16651"}],"wp:attachment":[{"href":"https:\/\/www.boldgrid.com\/support\/wp-json\/wp\/v2\/media?parent=16644"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.boldgrid.com\/support\/wp-json\/wp\/v2\/categories?post=16644"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.boldgrid.com\/support\/wp-json\/wp\/v2\/tags?post=16644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}