If you work in marketing, then chances are you’re quite familiar with the concept of a “call to action” (CTA). But for those who are new to the web design field, you should become familiar with this term, as it is an essential part of your work.
Essentially, a call to action is a request for the website visitor to do something. However, it goes much deeper than that and there are actually quite a few different types of CTAs.
Types of Calls to Action
Here’s a list of some of the most common types of calls to action so that you can find the one that fits your website and specific needs:
- Lead Generation—One of the first things you want to do with your website is to convert a one-time visitor into a potential lead for your business. Generally speaking, you want to put these CTAs in a spot that will be quickly seen by the visitor, such as a header at the top of the site or a sidebar that is visible as soon as they open the page.
Others have started to use pop-up windows that cover the text of the main page with messages such as “Learn More About How to Run Your Website Effectively.” By stating exactly what they will get out of this call to action, you are increasing your chances that the visitor will click through.
- Sign-Up—The next step to adding these visitors to your lead list is to have them sign up with your website. This call to action should include a detailed description of what benefits they will get if they sign up for your newsletter. If you are offering monthly investment tips or weekly Internet security tips, then let them know what they will get by entering their information and hitting the submit button.
- Continue Reading—If you are posting a blog or long content pieces, you will not be able to keep people scrolling down through page after page of text. Instead, you want to split these into multiple pages, preferably with a chunk that is only about one screen long. Here, the “call to action” is in the form of a “Continue Reading” or “Read More” arrow button that moves them on to the next page.
- Social Media—Once your visitors have finished reading your blog, you need to prompt them to share this great content with their friends. This means providing them with a call to action that encourages sharing this post on social media. You should make sure to include social media buttons to help aid with this.
What else should you know about a CTA?When you are designing your call to action, you need to include a few things to make them stand out:
- Colorful Design—Make sure that your call to action stands out with color and fonts. Your call to action buttons should be clearly visible as well. Make sure to use a top-notch platform like Web Creator to optimize this design.
- Placement—A call to action should be in a prominent location such as the header or a sidebar.
- Short Text—The text should be short, sweet and to the point. It should also be phrased in an actionable manner, giving them clear instructions on what to do next. Finally, the text needs to convey that the visitor will get benefits from signing-up and that there will be no drawbacks in choosing to do so.