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Web Performance Optimization is about speeding up the response times of your website and its assets. The faster your website loads, the more likely users are to continue to interact with it. This article will cover the various aspects of web performance, and what you need to know when planning your optimization strategy.

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Early Research on Web Performance Optimization

There are a number of publications about research for the User Experience when it comes to the internet. If you look at the historical findings, you will see that as the technology behind the internet matures, users will spend less time waiting for your website to load before bailing.

An article from 2008 about the psychology of web performance outlines the tolerable wait times for a website to load through research at around 5 to 8 seconds. Much has changed since over the past 12 years, including better architecture, and much faster speeds for both wired and wireless networks alike. These days, the tolerable wait time for a website is much less. It is a lot closer to 3 seconds.

These days, most of the internet traffic happens on mobile devices, which are less powerful than their desktop and laptop counterparts. Recent phone specs have been closing this gap, but there will always be legacy devices that lag far behind the performance of those devices,

Current Research on User Behavior

In 2018, Google announced that page speed would be a ranking factor for search and ads. This makes it even more important to optimize your page size for user interaction and experience. Research has been conducted by various companies and agencies, and the overall conclusion is that if your site takes longer than 3 to 5 seconds to load, real visitors are much more likely to leave.

Conversion rates are also directly impacted by page speed, and the faster your website is – the higher those conversions will be. This includes sales, click through rate, lead capture and bounce rate. Page speed matters more than ever these days.

Improving Your Page Speed for WordPress

If you are using WordPress, then we have some great news! W3 Total Cache is a one stop caching plugin for increasing your page speed, and with its plethora of options can help easily increase your speed when just getting started by enabling Page Cache, Lazy Loading and Browser Cache.

As your online business grows, your caching needs may become more difficult, but do not worry; W3 Total Cache can grow with your website and its needs over time. We are currently helping to power a very large number of large sites, and can continue to help you push your brand into the search rankings to become successful.


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