Blog, How To

Getting Started With Local SEO

When first getting into the SEO game, it's easy to get caught up in all of the optimizations and configurations you can make all at once.

You may find yourself checking your analytics every day for changes.

We've tried to take a lot of guess work and tedious coding out of the SEO process for you in our fully-featured SEO plugin. Give it a try today.

Too often, we can forget to take a step back and focus on the small scale strategy: are you trying to take over the world or simply promote your local business?

For many, it's the latter. That's why this post is all about getting started with local SEO.

What Is Local SEO?

Like SEO itself, the topic of local SEO is vast and deep. You can get lost quickly with all of the options.

But there are a few quick and easy first steps you can initiate right away.

Local SEO involves a modified marketing strategy meant to optimize your appearance in search results within your community.

By "community" we don't mean the whole country or even your state. We're talking about your city or county.

Set Up a Google My Business Account

This is a free and easy step you can take right away.

Here's all you need to do:

If you've already had an account you'll be redirected to manage it. Otherwise, you'll be creating a new page.

Get ready to optimize your Local SEO game.

Get Your Business on Yelp

Yelp has a number of free tools you can use to register your business and start communicating with your customers.

You can upload photos, share public-facing comments, and provide information about your business to people informed.

Is Your Website Mobile-Responsive?

Let's assume someone comes across your business on Yelp or via a Google search on their phone.

Once they click on your URL, what are they going to see?

Having a mobile-responsive page has become just as important to your SEO as the written content on the page itself.

If you're unsure whether or not your pages are responsive then fear not: all BoldGrid themes are designed to look beautiful on mobile.

You can see the mobile version of your pages as you're designing them using the various device views available.

Getting Started

These are the very basic first steps for getting your site ready for local SEO.

If you're ready to kick it into high gear we advise following the recent SEO trends as they become available and optimizing your various pages along the way.

Or, consider hiring a local SEO specialist in your area; they shouldn't be too hard to find.

If you have any questions about how you can use the BoldGrid SEO plugin in your continuing SEO efforts, feel free to ask a question anytime.